Search for dissertations about: "strategic communication"
Showing result 6 - 10 of 132 swedish dissertations containing the words strategic communication.
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6. Growth intentions and communicative practices : Strategic entrepreneurship in business development
Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE
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7. Politicizing crisis communication via social media : A contextual understanding of organizational crises in China
Abstract : This dissertation aims to increase the knowledge about how societal contexts shape the social construction of crises in Chinese social media. It consists of four articles to advance current crisis communication research theoretically and empirically. READ MORE
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8. Show me love : Emergent strategic communication practices and fan engagement within the popular music industry
Abstract : This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement. Relationships with, and expectations on, “active”, “prosuming” or “co-creative” music audiences make it imperative for communication practitioners to produce engagement. READ MORE
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9. Communication and Cooperation : A Study of the Relationship Between Political Communication and Large-scale Collective Action
Abstract : This thesis investigates the importance of communication for individual cooperation in large-scale collective action dilemmas. In small-scale collective action, where participants have the possibility to meet face-to-face, communication has been shown to drastically increase levels of cooperation. READ MORE
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10. Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities
Abstract : Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. READ MORE