Search for dissertations about: "tangible"

Showing result 11 - 15 of 150 swedish dissertations containing the word tangible.

  2. 11. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

    Author : Lena Hohenschwert; Institutet för Ekonomisk forskning; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

    Abstract : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. READ MORE

  4. 12. User-Centred Design and Technology-Mediated Services- Identifying and Addressing Challenges by Analysing Activities

    Author : Oskar Rexfelt; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; technology-mediated services; product development; user requirements; User-centred design; service development; user studies;

    Abstract : User-centred design has a focus on designing products to satisfy user needs rather than emanating from a technological starting point. Understanding user needs when developing products is considered a key component to achieve market success today.User-centred design is almost always described as a way to design products that satisfy user needs. READ MORE

  5. 13. Engineering Quality Feelings : Applications in products, service environments and work systems

    Author : Ebru Ayas; Jörgen Eklund; Shigekazu Ishihara; Tom Childs; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; ew product development; ergonomics evaluation design for quality; Affective Engineering; servicescape design; product experience;

    Abstract : Contemporary quality issues in product design are moving from materialistic to emotional user fulfillment; comprehensive research is needed to examine quality product feelings. This research is directed toward a deeper understanding of user and customer quality feelings for different product types, including services. READ MORE

  6. 14. The Edge of Perception : The Psychology of the Seen and the Unseen in the Works of William Wordsworth and Samuel Taylor Coleridge

    Author : John Öwre; Engelska; []
    Keywords : HUMANIORA; HUMANITIES; Romanticism; British Romanticism; sense perception; vision; William Wordsworth; Samuel Taylor Coleridge; philosophy; Romantic period; poetry;

    Abstract : This thesis investigates the psychological dimensions of sense perception in the works of two key poets in the British Romantic tradition - William Wordsworth and Samuel Taylor Coleridge - using a combination of traditional close reading and a newer psychobiographical approach. The thesis proposes that Wordsworth's and Coleridge's works can be seen as staging a dialogue between two mutually incompatible habits of sense perception, with Coleridge experiencing perception as metaphysically divisive, and Wordsworth experiencing it as metaphysically unifying (once the mind learns to correctly process sensory gaps). READ MORE

  7. 15. The Drowning World : The visual culture of climate change

    Author : Adam Brenthel; Avdelningen för konsthistoria och visuella studier; []
    Keywords : ;

    Abstract : A challenging question today is how to understand and act on climate change. Previous analyses of the public outreach of the climate sciences have concluded that the urgent communication of climate change is inadequate. READ MORE