Search for dissertations about: "the role of marketing in banking industry"

Found 1 swedish dissertation containing the words the role of marketing in banking industry.

  2. 1. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

    Author : Katarina Svensson Kling; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

    Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE