Search for dissertations about: "thesis B2B"
Showing result 1 - 5 of 31 swedish dissertations containing the words thesis B2B.
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1. B2B Standards Implementation : Issues and Solutions
Abstract : Interoperability between organisations involved in Business-to-Business (B2B) electronic commerce requires a common understanding and a common language. For this purpose, standards are required. B2B standards are in the thesis defined as guidelines for how communication and information sent between companies should be structured and managed. READ MORE
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2. Digital Marketing Strategy : B2B and Stakeholders Communication
Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE
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3. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs
Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE
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4. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE
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5. International Branding and Rebranding in Cross-Border Acquisitions
Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE