Search for dissertations about: "thesis in customer relationship management"
Showing result 1 - 5 of 52 swedish dissertations containing the words thesis in customer relationship management.
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1. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry
Abstract : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. READ MORE
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2. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE
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3. Service management in housing refurbishment : satisfying the ultimate customer
Abstract : It is unusual to find that housing refurbishment projectshave been undertaken with a clear focus on customer orientationdirected towards the tenants, or owners of co-operative flatsor condominiums. Only recently have researchers in constructionmanagement begun to look closer at the relationship betweencontractors and customers. READ MORE
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4. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Abstract : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. READ MORE
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5. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence
Abstract : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. READ MORE