Search for dissertations about: "thesis in insurance marketing"

Found 4 swedish dissertations containing the words thesis in insurance marketing.

  2. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Author : Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE

  4. 2. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Author : Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Abstract : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. READ MORE

  5. 3. Scaling up solar photovoltaic use : A system-oriented assessment of experiences gained in deployment

    Author : Lars Strupeit; Internationella miljöinstitutet; []
    Keywords : photovoltaic; deployment; soft costs; barriers; experience curve; innovation system; business model; network analysis; knowledge;

    Abstract : The transition towards low-carbon energy systems undeniably requires a strong scale-up in the diffusion of renewable energy technologies globally. Given its theoretical and techno-economic potential, solar photovoltaics (PV) is considered an important option. READ MORE

  6. 4. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE