Search for dissertations about: "thesis in integrated marketing communication"

Showing result 1 - 5 of 6 swedish dissertations containing the words thesis in integrated marketing communication.

2. 1. Customer-oriented trend in steel and pulp/paper industries : an investigation of the information and communication flow in product development projects

   Author : Diana Chronéer; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell logistik; Industrial Logistics;

   Abstract : Organization of product development projects is today at focus in many organizations. In process industries, like steel and pulp/paper, process and product development are seen as an integrated part. Product development has often been the result of a process development. READ MORE

4. 2. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

   Author : Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

   Abstract : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

5. 3. A marketing design approach to destination development

   Author : Eva Maria Jernsand; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

   Abstract : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. READ MORE

6. 4. The strategic interplay between logistics and market development : and the influence of electronic commerce

   Author : Niklas Aldin; Linköpings universitet; []
   Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Abstract : The overall purpose of this study is to describe and analyze how logistics and market development interplay. In order to do this the research topics are to analyze what the requirements on logistics are from a changing marketing strategy, as expansion or changed customer focus, and how logistics may support continued market development. READ MORE

7. 5. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation

   Author : Karin Fast; André Jansson; Michael Karlsson; Jonathan Gray; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

   Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE