Search for dissertations about: "thesis in marketing and information technology"

Showing result 1 - 5 of 85 swedish dissertations containing the words thesis in marketing and information technology.

2. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

4. 2. E-marketing and customer perceived value in travel and tourism

   Author : Maria Lexhagen; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

   Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

5. 3. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

   Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

   Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE

6. 4. Towards a theory of managing information in new product development

   Author : Johan Frishammar; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell ekonomi och samhällsvetenskap; Industriell organisation; Business and economics; Ekonomi; Entreprenörskap och innovation;

   Abstract : This thesis deals with various information aspects of new product development (NPD). In total, the thesis consists of 6 research articles appended in full, and an introductory text that integrates and theorizes with and from these papers.The first paper is a review article examining the literature on and role of information in NPD. READ MORE

7. 5. Customer-oriented trend in steel and pulp/paper industries : an investigation of the information and communication flow in product development projects

   Author : Diana Chronéer; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell logistik; Industrial Logistics;

   Abstract : Organization of product development projects is today at focus in many organizations. In process industries, like steel and pulp/paper, process and product development are seen as an integrated part. Product development has often been the result of a process development. READ MORE