Search for dissertations about: "thesis of business english"

Showing result 1 - 5 of 44 swedish dissertations containing the words thesis of business english.

  1. 1. Language as a Leading Light to Business Cultural Insight A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Kjell Ljungbo; Björn Bjerke; Susanne Tietze; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  2. 2. Rhetorical business – A study of marketing work in the spirit of contradiction

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Tomas Nilsson; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  3. 3. Empirical Essays on Education and Health Policy Evaluation

    University dissertation from Göteborgs universitet

    Author : Debbie Lau; Göteborgs universitet.; Gothenburg University.; [2020]
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; causal inference; register data; segregation; endogamy; iodine deficiency; information campaign; mother tongue education; inequality;

    Abstract : Chapter 1: Impact of School Peers from the Same Region-of-Origin on Endogamy and Work Segregation: Evidence from Sweden This study estimates how the quasi-random variation in the proportion of school peers from the same Region-of-Origin (ROO) affects the probability for an individual to have a partner from the same ROO (endogamy) and the proportion of colleagues from the same ROO in the same workplace later in life (work segregation). This is answered by a fixed effect regression model, together with a unique dataset that merges different register databases from Sweden. READ MORE

  4. 4. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    University dissertation from Göteborgs universitet

    Author : Kaj-Dac Tam; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Abstract : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. READ MORE

  5. 5. Entrepreneurial Dynamics and Acquisitions of New Technology-Based Firms

    University dissertation from Göteborgs universitet

    Author : Jing Xiao; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business groups; New technology-based firms NTBFs ; Acquisitions; Entrepreneurial dynamics; Acquisition effects; Survival; Firm growth; Business cycle; Multinational enterprises MNEs ; Longitudinal data; Discrete-time duration models; Competition risks models; Fixed effects model; Inverse-probability-of-treatment weights IPTW ; Sweden;

    Abstract : The aim of this thesis is to explore the evolution of new technology-based firms (NTBFs) based on solid empirical material for the Swedish economy. NTBFs are argued to be one important type of entrepreneurial firms that contribute to technology change, knowledge spillovers, and economic growth. READ MORE