Search for dissertations about: "thesis of business english"

Showing result 1 - 5 of 45 swedish dissertations containing the words thesis of business english.

  1. 1. Language as a Leading Light to Business Cultural Insight A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Kjell Ljungbo; Stockholms universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  2. 2. Rhetorical business – A study of marketing work in the spirit of contradiction

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Abstract : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. READ MORE

  3. 3. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Kaj-Dac Tam; Lunds universitet.; Lund University.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Abstract : Popular Abstract in English The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important since strong corporate brands express associations and ideals that are attractive and appealing to stakeholders. READ MORE

  4. 4. Accounting and auditing in municipal organisations – Four papers on accounting compliance and audit costs

    University dissertation from Stockholm : School of Business, Stockholm University

    Author : Mattias Haraldsson; Lunds universitet.; Lund University.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Accounting Transparency Accountability Compliance Auditing Public Sector;

    Abstract : Popular Abstract in English Over the last 30 years, the implementation of accrual accounting in public sector settings has been fundamental to public sector accounting policy development. The move from cash accounting to accrual accounting highlights the importance of understanding accounting choice, compliance and auditing in municipal organisations. READ MORE

  5. 5. Rewards to skill supply, skill demand and skill match-mismatch: Studies using the Adult Literacy and Lifeskills survey

    University dissertation from Department of Economics, Lund Universtiy

    Author : Richard Desjardins; Lunds universitet.; Lund University.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; skill mismatch; Education mismatch; overeducation; skill use; adult literacy; adult education; segmentation theory;

    Abstract : Popular Abstract in English This thesis is a collection of three independent but closely related studies. The focus is on the potential causes of skill mismatch, the extent of skill mismatch, the socio-demographic make-up of skill mismatch, and the consequences of skill mismatch in terms of earnings as well as employer sponsored adult education/training. READ MORE