Search for dissertations about: "thesis of business english"

Showing result 1 - 5 of 60 swedish dissertations containing the words thesis of business english.

  2. 1. Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    Author : Kjell Ljungbo; Björn Bjerke; Susanne Tietze; Stockholms universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  4. 2. Industrialization of Services : Technology and Routinization in the 21st Century

    Author : Richard Backteman; Niklas Arvidsson; Eric Giertz; Anna Jonsson; KTH; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES; Industrialization; services; knowledge; technology; Industrialisering; tjänster; kunskap; teknologi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Sweden has a long tradition of process improvements, productivity increments, waste reduction in manufacturing, continuing a mode of industrialization that helped achieve prosperity. With growing urban centers, mechanization of agriculture, outsourcings by manufacturing and the public sector with subsequent acquisitions, large service firms have appeared in an ever-growing service sector. READ MORE

  5. 3. Rhetorical business : A study of marketing work in the spirit of contradiction

    Author : Tomas Nilsson; Institutionen för tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  6. 4. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    Author : Kaj-Dac Tam; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Abstract : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. READ MORE

  7. 5. Entrepreneurial Dynamics and Acquisitions of New Technology-Based Firms

    Author : Jing Xiao; Ekonomisk-historiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; Business groups; New technology-based firms NTBFs ; Acquisitions; Entrepreneurial dynamics; Acquisition effects; Survival; Firm growth; Business cycle; Multinational enterprises MNEs ; Longitudinal data; Discrete-time duration models; Competition risks models; Fixed effects model; Inverse-probability-of-treatment weights IPTW ; Sweden;

    Abstract : The aim of this thesis is to explore the evolution of new technology-based firms (NTBFs) based on solid empirical material for the Swedish economy. NTBFs are argued to be one important type of entrepreneurial firms that contribute to technology change, knowledge spillovers, and economic growth. READ MORE