Search for dissertations about: "thesis on advertisements"

Showing result 1 - 5 of 32 swedish dissertations containing the words thesis on advertisements.

  1. 1. Assessments of Advertisements on Social Networking Sites

    Author : Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

    Abstract : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. READ MORE

  2. 2. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

    Author : Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

    Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE

  3. 3. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Author : Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Keywords : Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Abstract : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. READ MORE

  4. 4. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995

    Author : Perry Johansson; Frank Dikötter; Stockholms universitet; []
    Keywords : HUMANITIES and RELIGION; HUMANIORA och RELIGIONSVETENSKAP; sinologi; Sinology;

    Abstract : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. READ MORE

  5. 5. Paying with Data : A Study on EU Consumer Law and the Protection of Personal Data

    Author : Andreas Kotsios; Maria Bergström; Vladimir Bastidas Venegas; Torbjörn Ingvarsson; Geraint Howells; Uppsala universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer law; data protection law; EU law; EU private law; payments; payments with data; consumer protection; data protection; Europarätt; European Integration Law;

    Abstract : “If you are not paying for the product you are the product”. In a paraphrasis: if you do not pay for the product with money, you probably pay for it with your personal data. READ MORE