Search for dissertations about: "thesis on advertisements"

Showing result 16 - 20 of 39 swedish dissertations containing the words thesis on advertisements.

  2. 16. Promoting dietary change. Intervening in school and recognizing health messages in commercials

    Author : Hillevi Prell; Göteborgs universitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; health promotion; dietary intervention; food choice; attitudes; beliefs; school lunch; home and consumer studies; fish consumption; television food advertising; health discourse;

    Abstract : The purpose of this thesis was to examine influences on dietary change among children and adolescents with particular emphasis on individual factors, the school setting and food marketing. The Theory of Planned Behaviour was used to develop a controlled school-based intervention with a focus on fish among 8th grade pupils in the Gothenburg area. READ MORE

  4. 17. Picturing the Public : Advertising Self-Regulation in Sweden and the UK

    Author : Caroline Dahlberg; Göran Ahrne; Laurent Thévenot; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising self-regulation; images; decision-making; reflexive cognition; interpretation; evaluation; justification; worlds of worth; moral conventions; moral conflicts; gender; the public; the unknown other; viewers; offence; Sociology; Sociologi; Sociology; sociologi;

    Abstract : Across the globe, people are everyday audiences of advertising images, which have become integrated in our life worlds. Advertising images are entangled with interesting moral conflicts. READ MORE

  5. 18. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement

    Author : Erik Hunter; Per Davidsson; Helén Anderson; Claes Wahlbin; Eileen Fischer; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE

  6. 19. Baby worries : a randomized controlled trial of mother-infant psychoanalytic treatment

    Author : Björn Salomonsson; Karolinska Institutet; Karolinska Institutet; []
    Keywords : ;

    Abstract : Aims: This thesis had three aims. (1) To explore a new treatment method of baby worries or mother-infant relational disturbances; mother-infant psychoanalytic treatment (MIP). The exploration focused on clinical applicability and underlying theory. READ MORE

  7. 20. Exploring Perceptions of Route Environments in Relation to Walking

    Author : Dan Andersson; Peter Schantz; Lina Wahlgren; Eva Andersson; Maria Johansson; Gymnastik- och idrottshögskolan; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Medicin Teknik; Medicine Technology;

    Abstract : Background: Every walk takes place in a route environment, which can play an important role in deterring or facilitating walking. The focus of this thesis is on the perceptions of environmental variables, and how they relate to appraisals of route environments as hindering – stimulating for walking and unsafe – safe for reasons of traffic, in two metropolitan environments. READ MORE