Search for dissertations about: "thesis on advertising"

Showing result 1 - 5 of 43 swedish dissertations containing the words thesis on advertising.

  1. 1. Regulating a Controversy Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Uppsala universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 2. Attention to Advertising

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Carl Patrik Nilsson; Umeå universitet.; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. READ MORE

  3. 3. Targeting Children Online : Young internet users and producers in the commercial media environment

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Carolina Martinez; Lund University.; Lunds universitet.; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE

  4. 4. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Nils Holmberg; Lund University.; Lunds universitet.; Lund University.; Lunds universitet.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE

  5. 5. On Consumed Democracy The Expansion of Consumer Choice, Its Causal Effects on Political Engagement, and Its Implications for Democracy

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Johan Wejryd; Uppsala universitet.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; democracy; consumer choice; survey experiment; responsiveness; political equality; political participation; political engagement; marketization; political consumption; political consumerism; citizen-consumer.; Statskunskap; Political Science;

    Abstract : This is a thesis about expansions of consumer choice, their causal effects on political engagement, and the democratic implications that follow. For material and ideological reasons alike, consumer choices have expanded over the last decades and are likely to become even more present in citizens’ lives in the future. READ MORE