Search for dissertations about: "thesis on advertising"

Showing result 1 - 5 of 45 swedish dissertations containing the words thesis on advertising.

  1. 1. Regulating a Controversy Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 2. Attention to Advertising

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Carl Patrik Nilsson; G.M. Naidu; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. READ MORE

  3. 3. On Consumed Democracy The Expansion of Consumer Choice, Its Causal Effects on Political Engagement, and Its Implications for Democracy

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Johan Wejryd; Kåre Vernby; Eva Erman; Pär Zetterberg; Johan Martinsson; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; democracy; consumer choice; survey experiment; responsiveness; political equality; political participation; political engagement; marketization; political consumption; political consumerism; citizen-consumer.; Statskunskap; Political Science;

    Abstract : This is a thesis about expansions of consumer choice, their causal effects on political engagement, and the democratic implications that follow. For material and ideological reasons alike, consumer choices have expanded over the last decades and are likely to become even more present in citizens’ lives in the future. READ MORE

  4. 4. Creative Distraction The Digital Transformation of the Advertising Industry

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Markus M Bugge; Dominic Power; Anders Malmberg; Neil Coe; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic geography; innovation; advertising; Internet; agglomeration economies; creative; interactive; knowledge; Oslo; Norway; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES Business and economics Human geography; economic geography Economic geography; SAMHÄLLSVETENSKAP Ekonomi Kulturgeografi; ekonomisk geografi Ekonomisk geografi;

    Abstract : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. READ MORE

  5. 5. Skinny white bitches: Female sexual agency in contemporary advertising

    University dissertation from Göteborg : Repro Lorensberg

    Author : Irina Balog; Göteborgs universitet.; Gothenburg University.; [2020]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Advertising; Feminism; Gender; Female sexual agency; Midriff; Empowerment; Sexual Subjectification; Normativity; Male gaze; Discourse;

    Abstract : ABSTRACT This is a story about female representations in contemporary advertising. Following up on Rosalind Gill’s (2003; 2007; 2008) critical discussions on the shift in contemporary advertising from the sexual object to the sexual subject, this endeavour is about examining female sexual agency through updated versions of the midriff by including feminist consumer responses. READ MORE