Search for dissertations about: "thesis on advertising"
Showing result 11 - 15 of 71 swedish dissertations containing the words thesis on advertising.
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11. Recetion, Reception, Reception : the Effects of Receiver Context on Advertising Effectiveness
Abstract : The purpose of this thesis is to investigate the effects of receiver context on advertising effectiveness. More specifically, it extends the academic literature on the effects of the social receiver context (who else is present when the subject is exposed to advertising) and the spatial receiver context (how and where the subject is exposed to advertising) on consumer responses to an advertisement and to the brand sponsoring the advertising. READ MORE
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12. Extracting versatility : Films commissioned by the mining industry in postwar Sweden
Abstract : This study investigates how films commissioned by Swedish mining companies were employed for institutional use between 1945 and 1965. A central aspect of what gave these films their versatility stems from circumstances that allowed commissioned texts to pass as non-partisan audiovisual aids, as educational and informative instruments and as occasional examples of film art through intermediaries. READ MORE
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13. Essays on Discrimination in Hiring
Abstract : This thesis consists of four self-contained essays on discrimination in hiring. Essay I (co-authored with Dan-Olof Rooth) present evidence of ethnic discrimination in the recruitment process by sending fictitious applications to real job openings. READ MORE
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14. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State
Abstract : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. READ MORE
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15. Food environments in socioeconomically disadvantaged and immigrant populations through a non-communicable disease lens
Abstract : Background: Globally, non-communicable diseases are increasing. With an evidenced link to the social determinants of health, this highlights a social gradient, whereby socioeconomic status, ethnicity and other factors influence poorer health outcomes. READ MORE