Search for dissertations about: "thesis on advertising"
Showing result 16 - 20 of 71 swedish dissertations containing the words thesis on advertising.
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16. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media
Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE
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17. Looking good : a study of gendered body ideals among young people
Abstract : The main objective of this thesis is to study how social and cultural norms regarding body and appearance are perceived and interpreted by young people. This is done by studying both how these perceptions affect young people and how the body is controlled and altered through practices such as dieting, exercise, plastic surgery and the use of steroids. READ MORE
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18. Picturing the Public : Advertising Self-Regulation in Sweden and the UK
Abstract : Across the globe, people are everyday audiences of advertising images, which have become integrated in our life worlds. Advertising images are entangled with interesting moral conflicts. READ MORE
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19. The Coming of Sound Film in Sweden 1928-1932 : New and Old Technologies
Abstract : This dissertation examines the coming of sound film in Sweden during the years 1928–1932, and the reception of mechanically recorded sounds both in the trade press and among audiences. The novelty of sound film opened up for a negotiation of the perception of sound and image, as it made visible the film medium’s technological construction, before this visibility was once more absorbed by the cinematic discourse. READ MORE
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20. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction
Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE