Search for dissertations about: "thesis on branding"

Showing result 1 - 5 of 64 swedish dissertations containing the words thesis on branding.

  2. 1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Author : Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE

  4. 2. Public sector branding : an internal brand management perspective

    Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

    Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

  5. 3. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism

    Author : Magdalena Kania-Lundholm; Vessela Misheva; Simon Lindgren; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; nationalism; patriotism; nation branding; nation re-branding; cyberspace; Poland; post-socialist transformation; cultural national intimacy; Sociologi; Sociology;

    Abstract : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. READ MORE

  6. 4. Geographies of Place Branding : Researching through small and medium sized cities

    Author : Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography;

    Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE

  7. 5. Environmental issues and the information technology industry : essays on branding and product development

    Author : Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. READ MORE