Search for dissertations about: "thesis on customer focus"
Showing result 1 - 5 of 261 swedish dissertations containing the words thesis on customer focus.
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1. Creating customer value in commercial experiences
Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE
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2. Customer-focused product development : An outdoor industry perspective
Abstract : Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. READ MORE
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3. Management accounting as constructing and opposing customer focus : three case studies on management accounting and customer relations
Abstract : This thesis is on the relation between management accounting and customer focus and relates to discussions about how internal managing processes in organizations are interrelated with interorganizational relations, specifically constructions of customers. Both a normative and a descriptive perspective on the relation are taken within the different parts of the thesis, which consists of a licentiate thesis, three articles and a synthesizing text. READ MORE
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4. The Change from Feature Focus to Customer Focus in Packaging Development
Abstract : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. READ MORE
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5. Studies on the competitiveness of wood : - market segmentation and customer need assessments
Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE