Search for dissertations about: "thesis on customer"

Showing result 1 - 5 of 742 swedish dissertations containing the words thesis on customer.

  2. 1. On customer value : a study of the IT supplier Atea and three of its customers

    Author : Sarah Serbin Wikner; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP; Business studies;

    Abstract : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). READ MORE

  4. 2. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Author : Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE

  5. 3. Creating customer value in commercial experiences

    Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

  6. 4. Health Care Customer Creativity

    Author : Hannah Snyder; Mattias Elg; Lars Witell; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer creativity; service innovation; health care; co-creation; customer involvement;

    Abstract : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. READ MORE

  7. 5. Studies on the competitiveness of wood : - market segmentation and customer need assessments

    Author : Ragnar Jonsson; Roger Cooper; Växjö universitet; []
    Keywords : wood; building material; material substitution; end-consumer; floorcovering; customer needs; FORESTRY; AGRICULTURAL SCIENCES and LANDSCAPE PLANNING; SKOGS- och JORDBRUKSVETENSKAP samt LANDSKAPSPLANERING;

    Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE