Search for dissertations about: "thesis on hotel industry"

Showing result 1 - 5 of 9 swedish dissertations containing the words thesis on hotel industry.

  1. 1. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry – Brand Affiliation in the Hotel Industry

    University dissertation from Göteborg : Göteborgs universitet

    Author : Mats Carlbäck; Göteborgs universitet.; Gothenburg University.; Örebro universitet.; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

    Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE

  2. 2. Persistent Digital Service Encounters Challenges of organizational use of social media in a hotel chain

    University dissertation from Trollhättan : University West

    Author : Karin Högberg; Högskolan Väst.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

    Abstract : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. READ MORE

  3. 3. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Elizabeth Castaldo Lundén; Stockholms universitet.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

    Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE

  4. 4. A Study of Environmental Impacts, Environmental Awareness and Pro-Ecological Initiatives in the Hotel Industry

    University dissertation from Stockholm : Energiteknik

    Author : Paulina Bohdanowicz; KTH.; [2003]
    Keywords : hotels; environmental impacts; mitigation measures; survey; hoteliers; hotel customers; environmental attitudes; environmental awareness; pro-ecological activities; incentives;

    Abstract : Throughout the millennia commercial lodging establishmentshave evolved to what is today known as the hospitalityindustry. Hotels constitute one of the main, and stillexpanding, pillars of this sector and are highly unique amongother commercial buildings. They are designed to providecomfort and services twenty-four/seven. READ MORE

  5. 5. Energy Auditing and Efficiency in a Chain Hotel the Case of Scandic, Järva Krog

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Branko Simanic; KTH.; [2011]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TECHNOLOGY Industrial engineering and economy; TEKNIKVETENSKAP Industriell teknik och ekonomi;

    Abstract :  Energy efficiency and conservation measures in hotels is an area of research at the Department of Energy Technology, Royal Institute of Technology in Stockholm (KTH), Sweden. As a continuation of the research work, this project was focused on a hotel's resource-use performance, considering both internal and external factors that influence their consumption. READ MORE