Search for dissertations about: "thesis on hotel"

Showing result 1 - 5 of 23 swedish dissertations containing the words thesis on hotel.

  1. 1. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Elizabeth Castaldo Lundén; Jan Olsson; Mary R. Desjardins; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

    Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE

  2. 2. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry – Brand Affiliation in the Hotel Industry

    University dissertation from Göteborg : Göteborgs universitet

    Author : Mats Carlbäck; Göteborgs universitet.; Gothenburg University.; Örebro universitet.; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

    Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE

  3. 3. Persistent Digital Service Encounters Challenges of organizational use of social media in a hotel chain

    University dissertation from Trollhättan : University West

    Author : Karin Högberg; Högskolan Väst.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

    Abstract : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. READ MORE

  4. 4. Building the City from the Inside Architecture and Urban Transformation in Los Angeles, Porto, and Las Vegas

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Hannes Frykholm; Daniel Koch; Catharina Gabrielsson; Roemer van Toorn; Albena Yaneva; [2020]
    Keywords : HUMANIORA; HUMANITIES; Interior urbanism; architecture; urban transformation; threshold; lobby; temporality; labor; atmosphere; Urban Design; Stadsbyggnad;

    Abstract : Positioned in the research field of “interior urbanism” (Rice, 2016), this thesis considers entrance situations that occur between buildings and cities in order to develop new ways of investigating the relationship between architecture and urban transformation. From the main research question—How does architecture mediate urban transformation?—the thesis focuses on experience-driven narratives about the city (Pine & Gilmore, 2011). READ MORE

  5. 5. Targeting Children Online : Young internet users and producers in the commercial media environment

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Carolina Martinez; [2017]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE