Search for dissertations about: "threat-compensation effects"
Found 1 swedish dissertation containing the words threat-compensation effects.
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1. A Shaken Self on Shopping : Consumer Threats and Compensatory Consumption
Abstract : In a series of experiments, with a total sample of over 2,400 participants, this thesis investigates how various threats that customers may encounter influence the customers’ subsequent purchase and choice behaviors. Furthermore, this thesis examines whether individuals’ predicted behaviors in certain consumer contexts are congruent with customers’ actual behaviors in these very contexts. READ MORE
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