Search for dissertations about: "top-down branding"
Found 2 swedish dissertations containing the words top-down branding.
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1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case
Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE
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2. Creative voices of the city : Articulating media, space and cultural identities by creative collectives in Southeast Asia
Abstract : This thesis investigates the lived cultures of the individuals within collectives who are part of creative cities in Southeast Asia. Such individuals and their creative collectives are all too often rendered silent and unnoticed within the official narratives of creative city branding. READ MORE