Search for dissertations about: "tourism branding"

Found 5 swedish dissertations containing the words tourism branding.

  1. 1. Geographies of Place Branding Researching through small and medium sized cities

    University dissertation from Stockholm : Department of Human Geography, Stockholm University

    Author : Ida Andersson; Stockholms universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography;

    Abstract : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. READ MORE

  2. 2. A value co-creation perspective on the customer-based brand equity model for tourism destinations

    University dissertation from Östersund : Mid Sweden University

    Author : Tatiana Chekalina; Mittuniversitetet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

    Abstract : .... READ MORE

  3. 3. A marketing design approach to destination development

    University dissertation from University of Gothenburg

    Author : Eva Maria Jernsand; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Abstract : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. READ MORE

  4. 4. Inclusive place branding – What it is and how to progress towards it

    University dissertation from University of Gothenburg

    Author : Eva Maria Jernsand; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; Göteborgs universitet.; Gothenburg University.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regional utveckling Platsmarknadsföring; Place marketing; Regional planning;

    Abstract : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. READ MORE

  5. 5. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations A case from Sweden

    University dissertation from Östersund : Mittuniversitetet

    Author : Tatiana Chekalina; Mittuniversitetet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE