Search for dissertations about: "tourism destination branding"
Showing result 1 - 5 of 6 swedish dissertations containing the words tourism destination branding.
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1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case
Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE
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2. Enacting "the local" in culinary tourism : A study of culinary actors and their practices
Abstract : As the competition between destinations grows, the need to stand out and offer memorable and unique experiences also grows. Culinary experiences and activities with elements of “the local” are a growing niche, which mirrors the trend of knowing where the food originates, and that it has been grown, produced, and transported in an ecologically, socially and culturally sustainable way. READ MORE
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3. A value co-creation perspective on the customer-based brand equity model for tourism destinations
Abstract : .... READ MORE
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4. A marketing design approach to destination development
Abstract : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. READ MORE
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5. A marketing design approach to destination development
Abstract : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. READ MORE