Search for dissertations about: "trust in B2C"
Found 1 swedish dissertation containing the words trust in B2C.
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1. The role of trust in B2B electronic commerce : evidence from two e-marketplaces
Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE
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