Search for dissertations about: "types of advertising"

Showing result 1 - 5 of 11 swedish dissertations containing the words types of advertising.

  2. 1. Challenging consistency : effects of brand-incongruent communications

    Author : Fredrik Törn; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. READ MORE

  4. 2. Picturing the Public : Advertising Self-Regulation in Sweden and the UK

    Author : Caroline Dahlberg; Göran Ahrne; Laurent Thévenot; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising self-regulation; images; decision-making; reflexive cognition; interpretation; evaluation; justification; worlds of worth; moral conventions; moral conflicts; gender; the public; the unknown other; viewers; offence; Sociology; Sociologi; Sociology; sociologi;

    Abstract : Across the globe, people are everyday audiences of advertising images, which have become integrated in our life worlds. Advertising images are entangled with interesting moral conflicts. READ MORE

  5. 3. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Author : Nils Holmberg; Humanistlaboratoriet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE

  6. 4. Effects of newspaper structure on productivity

    Author : Lena Halonen; KTH; []
    Keywords : ;

    Abstract : There has been a radical change in the newspaper productionprocess in the last 20 years when the computers became a commontool. Printing presses also print more colours and pages at ahigher speed. The mailroom process is becoming more automatedand the production speed increases. Not only technical changes have taken place. READ MORE

  7. 5. The impact of consumer knowledge, information mode and presentation form on advertising effects

    Author : Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE