Search for dissertations about: "understanding customer loyalty"

Showing result 1 - 5 of 12 swedish dissertations containing the words understanding customer loyalty.

  2. 1. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Author : Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Abstract : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. READ MORE

  4. 2. Customer Complaint Behaviour in Service

    Author : Bård Tronvoll; Bo Edvardsson; Anders Gustafsson; Robert Johnston; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer complaint behaviour; complaint; dynamic; process; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. READ MORE

  5. 3. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Author : Henrik Sällberg; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Abstract : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. READ MORE

  6. 4. Essays on strategic price bundling in retail banking

    Author : Merja Mankila; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

  7. 5. Tracing the drivers of B2B brand strength and value

    Author : Niklas Bondesson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE