Search for dissertations about: "university branding"

Showing result 1 - 5 of 15 swedish dissertations containing the words university branding.

2. 1. Transmedia experiences in the Magic Kingdom theme park : Branding, space, and (un)sustainability at Disney

   Author : Ana Carolina Almeida Souza; Renira R. Gambarato; Geane Carvalho Alzamora; Jönköping University; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; transmedial experience; branding; space; sustainability; Magic Kingdom; Disney; transmedial upplevelse; varumärke; plats; hållbarhet; Magic Kingdom; Disney;

   Abstract : Beyond being just a medium that supports other media, the contemporary theme park is a complex space that brings together material and symbolic features of different user-producer relationships. Although robust, the theme park is scarcely investigated, especially as an autonomous and potentially adaptable media for the maintenance of transmedia dynamics. READ MORE

4. 2. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

5. 3. Through the Looking Glass : An Identity-Based View of Place Branding

   Author : Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE

6. 4. Environmental issues and the information technology industry : essays on branding and product development

   Author : Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. READ MORE

7. 5. A value co-creation perspective on the customer-based brand equity model for tourism destinations

   Author : Tatiana Chekalina; Mittuniversitetet; []
   Keywords : tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

   Abstract : .... READ MORE