Search for dissertations about: "university marketing"
Showing result 1 - 5 of 126 swedish dissertations containing the words university marketing.
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1. Industrial marketing communication : An empirical investigation on the use of marketing communication tools
Abstract : .... READ MORE
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2. Harmonising value in a car’s interior using sensory marketing as a lens
Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE
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3. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs
Abstract : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. READ MORE
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4. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE
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5. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE