Search for dissertations about: "use of big data in marketing"
Found 2 swedish dissertations containing the words use of big data in marketing.
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1. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE
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2. Creating market knowledge from big data: Artificial intelligence and human resources
Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE