Search for dissertations about: "value based pricing"

Showing result 1 - 5 of 37 swedish dissertations containing the words value based pricing.

2. 1. Micro-foundations of value-based pricing and selling

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

   Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

4. 2. Deliberating value : On the theory and practice of valuation of nature from neoclassical to ecological economics

   Author : Lina Isacs; Cecilia Håkansson; Jasper Kenter; Therese Lindahl; Ulrika Gunnarsson-Östling; Neil Ravenscroft; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecological economics; neoclassical environmental economics; value; valuation; deliberative democracy; green GDP; alien invasive species; social cost of carbon; SCC; carbon values; stated preferences; trade-offs; Alan Holland; Dasgupta; ontology; epistemology; critical realism; autoethnograhpy; critical theory; reflexive methodology; ekologisk ekonomi; neoklassisk miljöekonomi; värde; värdering; deliberativ demokrati; grön BNP; invasiva arter; skadekostnader; klimat; modeller; SP; preferenser; trade-offs; ontologi; epistemologi; kritisk realism; autoetnografi; kritisk teori; reflexiv metodologi; Miljöstrategisk analys; Environmental Strategic Analysis;

   Abstract : This thesis is about whether it is a good idea to place monetary value on nature, to remedy the fact that we treat it as having no particular value to us humans, although it clearly has. The thesis is based on five research papers that can be said to position themselves on opposite sides in the debate on monetisation of nature. READ MORE

5. 3. Pricing value and selling value : A view on individuals within organizations

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE

6. 4. Pricing Capability and Its Strategic Dimensions

   Author : Niklas Lars Hallberg; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Resource-based view; Organizational capabilities; Appropriation factors; Strategic management; Pricing capability; Value appropriation;

   Abstract : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. READ MORE

7. 5. Diffusion Dynamics and the Pricing of Innovations

   Author : Fredrik Link; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Structural Equation Modeling; Telecommunication Product Domain; Technological Lock-in; Network Externalities; Perceived Product Value; Take-off; Innovativeness; Pricing; Adoption; Innovation; Diffusion; LISREL; Market study; Marknadsanalys;

   Abstract : This doctoral thesis deals with two closely interconnected phenomena, the adoption and diffusion of innovations. The research aims at developing both the theory of individual adoption decisions and the theory of the diffusion of an innovation in society. READ MORE