Search for dissertations about: "varumärkesmedborgarskap"
Found 1 swedish dissertation containing the word varumärkesmedborgarskap.
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1. Internal brand management in South African contact centers
Abstract : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. READ MORE
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