Search for dissertations about: "virtual marketing"

Showing result 1 - 5 of 9 swedish dissertations containing the words virtual marketing.

  2. 1. Virtual worlds : marketing implications and applications

    Author : Wade Halvorson; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  4. 2. Experiencing sense of place in a virtual environment : real in the moment?

    Author : Ingvar Tjøstheim; Rikard Harr; John Waterworth; Phil Turner; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; telepresence; perception; sense of place; virtual tourism; video-games; digital humaniora; digital humanities;

    Abstract : The main goal of this thesis is to contribute to telepresence research by investigating a sightseeing experience in a virtual environment (VE) and by discussing insights from theories of telepresence, perception, experience of place, marketing and philosophy. The empirical work concerns a sightseeing experience, a visit to a city in a videogame (the VE). READ MORE

  5. 3. Framing and Overflowing : How the Infusion of Information Technology Alters Proximal Service Production

    Author : Sara Värlander; Ali Yakhlef; Mats Edenius; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Services marketing; physical-virtual interplay; framing; overflowing; Internet; service production; face-to-face; co-presence; incorporation; inscription; participation; reification; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : In the heyday of the Internet, there was a wide-spread, not so well grounded, euphoria about the prospects of the Internet for virtualising various service activities. However, by now, a more informed understanding is emerging. READ MORE

  6. 4. Targeting Children Online : Young internet users and producers in the commercial media environment

    Author : Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE

  7. 5. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites

    Author : Elena Iliachenko; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. READ MORE