Search for dissertations about: "wom"

Found 5 swedish dissertations containing the word wom.

2. 1. Through the Looking Glass : An Identity-Based View of Place Branding

   Author : Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE

4. 2. Members in Tourism Settings : their motivations, behaviours and roles

   Author : Anna Karin Olsson; Högskolan Väst; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationship marketing; membership; nonprofit; tourism; co-creation; Business administration; Företagsekonomi; relationship marketing; membership; nonprofit; tourism; co-creation;

   Abstract : Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. READ MORE

5. 3. Changes in human uterine innervation in term pregnancy and labor occurence and roles of neurotrophins and TRPV1

   Author : Berith Karlsson Tingåker; Karolinska Institutet; Karolinska Institutet; []
   Keywords : Uterus; corpus uteri; cervix uteri; pregnancy; labor pain; neurotrophins; NGF; TRPV1; sensory corpuscles; human.;

   Abstract : Objective: Cervical ripening, is a prerequisite for successful labor, which is often very painful and involves an inflammatory reaction. However, little is presently known con-cerning nerve-related changes in the human uterus during labor and the fundamental hy-pothesis tested here was that labor pain emanates primarily from the cervix uteri. READ MORE

6. 4. Navigating Emerging Adulthood with the Experience of Being Bullied in School

   Author : Johan Lidberg; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; bullying victimization; long-term outcomes; emerging adulthood; resilience; body-related concerns;

   Abstract : The overall aim of this thesis is to broaden the understanding of long-term outcomes of experiencing bullying victimization in school, related to the developmental period of emerging adulthood as well as how it can be under-stood in terms of resilience and outcomes of body-related concerns. Study I investigated how 15 emerging adults (Mage=29. READ MORE

7. 5. Contagious Communications : The role of emotion in viral marketing

   Author : Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE