Search for dissertations about: "word mouth marketing"
Showing result 1 - 5 of 7 swedish dissertations containing the words word mouth marketing.
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1. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE
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2. Through the Looking Glass : An Identity-Based View of Place Branding
Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE
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3. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis
Abstract : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. READ MORE
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4. Contagious Communications : The role of emotion in viral marketing
Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE
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5. Factors Affecting Upvoting Intention On Social Bookmarking Sites
Abstract : Technological developments of last decade have changed how people communicate and how companies operate. With the emergence of the Internet, and specifically of the interactive web or Web 2. READ MORE