Search for dissertations about: "word of mouth"
Showing result 1 - 5 of 16 swedish dissertations containing the words word of mouth.
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1. Through the Looking Glass : An Identity-Based View of Place Branding
Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE
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2. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis
Abstract : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. READ MORE
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3. Tensions of extensions : adverse effects of brand extension within consumer relationships
Abstract : Imagine how you would react if you learned that your favorite singer was recording new music in a style far from that which you have come to love. Perhaps you would disapprove. Then you might react like many Porsche consumers did when they learned that “their” brand would start producing sports utility vehicles. They are not without peers. READ MORE
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4. Topics in the industrial organization of electricity markets
Abstract : This dissertation consists of four essays, all related to the field of Industrial Organization of electricity markets, in one way or another. It is far from being a concise overview of the field, but rather eclectic bits and peaces of a greater puzzle that’s being solved by a large group of people. READ MORE
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5. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE