Brand equity : an empirical study in the business-to-business context

University dissertation from Umeå : Handelshögskolan vid Umeå universitet

Author: Galina Ossipenko; Umeå Universitet.; [2008]

Keywords: SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; företagsekonomi; Business Studies;

Abstract:

This dissertation MIGHT be available in PDF-format. Check this page to see if it is available for download.