Diffusion of Environmental Technology in a Megacity - A case study of Mexico City

Abstract: In a world recently declared urban, each day technology plays a more important role in society. A majority of people seem to believe in technology not only for solving everyday problems and for supporting the current production and economic systems, but also for the redress of environmental problems that are caused to a large extent by the same technology that has driven society to the current standards. In this direction, megacities (i.e. cities with more than ten million inhabitants) represent a valuable example of both the problems caused by high urbanization rates and the possibility of solving them using technology. However, the mere development of technology does not guarantee its immediate adoption and successful implementation by a given society.In this thesis, one of the largest megacities in the world (i.e. in terms of population) was chosen as a case study for the analysis of the adoption and diffusion of environmental technology. Mexico City is studied through a set of interviews with local stakeholders from academia, government, industry and other external organizations such as non-profit organizations and international institutions. This approach resulted in the identification of different obstacles to the adoption and implementation of technologies, but also led to a successful case of technology adoption that allowed for the understanding of important traits that facilitated not only such adoption, but also the subsequent diffusion and spread to other cities.Although the thesis has a strong focus on the demand side (in this case Mexico City), the supply side (in this case the Swedish environmental technology sector) is also considered and analyzed. By using statistical data of common enterprise and economic nature, the composition of the sector was described and analyzed with the intention to identify important areas and behavioral traits that could give insight into the hindrances that the sector faces when exporting its offerings. Given the interest that the Swedish government has put in the sector for contributing to the country’s economic growth, the different studies commissioned for the assessment of the sector are also discussed in this thesis. The different conclusions and suggestions made by the different agencies entrusted with this task are shown and analyzed.Conclusions are drawn regarding the need for designing strategies that consider local conditions, that are flexible and adaptive to a highly dynamic environment and that pay particular attention to the development of strong demonstration projects that facilitate overcoming the distrust normally created when new technologies are introduced in a society.