Distribution and Individual Watermarking of Streamed Content for Copy Protection

Abstract: Media such as movies and images are nowadays produced and distributed digitally. It is usually simple to make copies of digital content. Consequently illegal pirate copies can be duplicated and distributed in large quantities. One way to deter authorized content receivers from illegally redistributing the media is watermarking. If individual watermarks are contained in the digital media and a receiver is a pirate and redistributes it, the pirate at the same time distributes his identity. Thus a located pirate copy can be traced back to the pirate. The watermarked media should otherwise be indistinguishable from the original media content.To distribute media content scalable transmission methods such as broadcast and multicast should be used. This way the distributor will only need to transmit the media once to reach all his authorized receivers. But since the same content is distributed to all receivers the requirement of individual watermarks seems to be contradictory.In this thesis we will show how individually watermarked media content can be transmitted in a scalable way. Known methods will be reviewed and a new method will be presented. The new method is independent of what type of distribution that is used. A system with robust watermarks that are difficult to remove is described. Only small parts of the media content will be needed to identify the pirates. The method will only give a small data expansion compared to distribution of non-watermarked media.We will also show how information theory tools can be used to expand the amount of data in the watermarks given a specific size of the media used for the watermarking. These tools can also be used to identify parts of the watermark that have been changed by deliberate deterioration of the watermarked media, made by pirates.