A marketing design approach to destination development

University dissertation from University of Gothenburg

Author: Eva Maria Jernsand; Göteborgs Universitet.; University Of Gothenburg.; [2014]

Keywords: SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

Abstract:

This dissertation MIGHT be available in PDF-format. Check this page to see if it is available for download.