On Customer Value : A Study of the IT Supplier Atea and Three of its Customers

Author: Sarah Wikner; Sarah Serbin Wikner; Högskolan I Jönköping; []

Keywords: SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer value; selection process; offering content; offering process; Business studies; Företagsekonomi; customer value; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP;

Abstract:

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