Competition or cooperation? : a comparative analysis of the public diplomacy of the European Union and selected member states

Abstract: This study conducts a comparative, empirically grounded analysis of European public diplomacy at national, regional, and transnational level. It centers on the European Commission as well as the European External Action Service as EU bodies and France as well as Sweden as two selected EU member states. The study explores public diplomacy from an organizational perspective. It addresses the questions of 1) how EU and member state organizations understand and practice public diplomacy and 2) to what extent public diplomacy efforts on the regional and national level complement or contradict each other.