Business Manoeuvring : A Grounded Theory of Complex Selling Processes

Author: Lars-johan Åge; Björn Axelsson; Högskolan I Gävle; []

Keywords: SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial selling; Selling process; Grounded theory; Selling; Business process;

Abstract:

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