Search for dissertations about: "Grounded theory approach"

Showing result 1 - 5 of 193 swedish dissertations containing the words Grounded theory approach.

2. 1. Restaurant meal experiences from customers' perspectives : a grounded theory approach

   Author : Kai Victor Hansen; Inga-Britt Gustafsson; Øystein Jensen; Tommy Andersson; Örebro universitet; []
   Keywords : Customers; meal; grounded theory; à la Carte restaurants; meal experience categories; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

   Abstract : The purpose of this doctoral dissertation has been to increase the knowledge of customers’ view on relation to commercial restaurant meals and thereby to increase the knowledge within the restaurant industry about customers’ perspectives about meals. The dissertation is based on four studies of customers’ meal experiences in á la Carte restaurants in Norway. READ MORE

4. 2. Investigating the persuasive impact of online textual content : A narrative theory approach

   Author : Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

   Abstract : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. READ MORE

5. 3. Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations

   Author : Benny Berggren Newton; Lars-Johan Åge; Aihie Osarenkhoe; Erik A. Borg; Jens Hultman; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management; Ethical Behavior; Business Basics; Sales Organizations; Grounded Theory; Management; Etiskt beteende; Business Basics; Säljande organisationer; Grundad Teori; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Abstract : Background: Managing co-workers’ ethical behavior in sales organizations is a complex social process. To start, sales organizations incorporate several actors to manage, often simultaneously, all with their own agendas. READ MORE

6. 4. Seeking empowerment : asylum-seeking refugees from Afghanistan in Sweden

   Author : Jonny Bergman; Lars Dahlgren; Åsa Gustafson; Peo Hansen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; asylum-seekers; refugees; refugee migration; empowerment; grounded theory; constructionist grounded theory; Afghanistan; Swedish asylum policy; Sociology; Sociologi; sociologi; Sociology;

   Abstract : The purpose of this study is to contribute to the understanding of how asylum-seeking refugees manage their lives in the situation they are in, a situation in which they are dependent and have to wait for decisions on whether or not they will get to stay in the country in which they have made their application for asylum.  The elaboration upon these questions and the purpose of the study is approached through a field study of asylum-seeking refugees from Afghanistan in Sweden. READ MORE

7. 5. Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise

   Author : Kristina Lindh; Bengt Gustavsson; David Carson; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; reciprocal engagement; convincing manifestation; caring embrace; grounded theory; social interaction; interest creation; relationship developing; entrepreneurial marketing; not-for-profit organizations; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Abstract : Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. READ MORE