Search for dissertations about: "cultural authenticity"
Showing result 1 - 5 of 30 swedish dissertations containing the words cultural authenticity.
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1. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production
Abstract : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. READ MORE
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2. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography
Abstract : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. READ MORE
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3. Authenticity and its Contemporary Challenges : On Techniques of Staging Bodies
Abstract : In this thesis I investigate what ‘authenticity’ means in a contemporary popular context and how it is used in the staging of bodies. Furthermore, I analyse works of dance and fashion from the past fifteen years with a focus on their strategies of challenging the notion of ‘bodily authenticity’. READ MORE
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4. The construction of food and meal culture for political and commercial ends : EU-summits, rural businesses and World Exhibitions
Abstract : This thesis examines how cultural values of food and meal culture were expressed and used by professional agents. The overall aim was to analyse and synthesise the interpretation and creation by professionals in commercial food and meal production of what they defined as a local, regional or national food and meal culture. READ MORE
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5. People in Between : Ethncity and Material Identity, a New Approach to Deconstructed Concepts
Abstract : In questions concerning ethnicity and cultural identity in prehistory, there is a great divide between the conclusions maintained on a theoretical level of discussion and the interpretations given to material remains, when these theories are practiced on the archaeological material. Inherited scientific and political structures, usage and ideas contribute to our understanding of ethnicity and the everyday use of the concept, and influence archaeological interpretations. READ MORE