Search for dissertations about: "marketing Process Outsourcing"

Found 4 swedish dissertations containing the words marketing Process Outsourcing.

2. 1. Outsourcing and knowledge integration in new product development

   Author : Jonas Rundquist; Sven-Åke Hörte; Henrik Florén; Johan Frishammar; Matti Kaulio; Högskolan i Halmstad; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; outsourcing; new product development; knowledge integration; Industrial engineering and economy; Industriell teknik och ekonomi;

   Abstract : This thesis deals with two aspects of knowledge needed for new product development; theaccess to external knowledge through outsourcing of NPD and the integration of knowledgedeveloped when outsourcing activities in the NPD process. As modern products competing onincreasingly international markets call for both complex and specialized knowledge, it isbecoming more important to take an outward perspective of knowledge, searching for externalknowledge sources, in order to be competitive. READ MORE

4. 2. Born Globals : Rapid International Growth in New Ventures

   Author : Ingemar Wictor; Svante Andersson; Tomas Müllern; Sören Sören Kock; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born Global; internationalisation; entrepreneur; network; vision; value chain; growth; management; leadership; entrepreneurial teams;

   Abstract : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. READ MORE

5. 3. Visual aesthetics in product development : A balance between commercial and creative imperatives

   Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
   Keywords : Visual aesthetics; product design; product development; furniture; designer products;

   Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE

6. 4. Public Procurement and the Development of the Swedish Telecommunications Market

   Author : Helena Lindskog; Staffan Brege; Per-Olof Brehmer; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public procurement; telecommunications; telecom market development; electronic procurement; Business studies; Företagsekonomi;

   Abstract : This thesis describes and analyses public procurement and its processes in general against the framework of industrial marketing and purchasing. In particular, it focuses on the public procurement of telecommunications (“telecom”) and its effects on the de-monopolization and development of the Swedish telecom market based on empirical material from three case studies, interviews and publicly available written sources. READ MORE