The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

Author: Muneer Jahwash; Luleå Tekniska Universitet; []

Keywords: SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

Abstract:

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