Search for dissertations about: "creation of value"

Showing result 1 - 5 of 291 swedish dissertations containing the words creation of value.

  2. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

    Author : Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE

  4. 2. Developing collaborative customer-supplier relationships through value co-creation

    Author : Nina Hasche; Claes Hultman; Björn Bjerke; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE

  5. 3. Micro-foundations of value-based pricing and selling

    Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

  6. 4. Unpacking the Value of Emerging Technologies : Experimentation, Communication and Knowledge Brokering

    Author : Gulnar Nussipova; Fredrik Nordin; David Sörhammar; Ali Yakhlef; Per Andersson; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; commercialization of emerging technologies; unpacking the value; value co-creation; experimentation; communication; knowledge brokering; framing of emerging technologies; value proposition; Business Administration; företagsekonomi;

    Abstract : While many emerging technologies are making significant strides in the marketplace, others are developing at a slower pace. Historical experience has shown that their success can vary widely, from outright failure to becoming indispensable to daily life. READ MORE

  7. 5. Value co-creation as practice : On a supplier's capabilities in the value generation process

    Author : Sarah Wikner; Ethel Brundin; Susanne ; Hertz; Björn Axelsson; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value co-creation; value-in-use; dynamic capabilities; supplier-customer relationships; Business studies; Företagsekonomi;

    Abstract : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. READ MORE