Search for dissertations about: "Thesis on Marketing Concepts"

Showing result 1 - 5 of 43 swedish dissertations containing the words Thesis on Marketing Concepts.

2. 1. On Value and Waste

   Author : Peter Wallström; Kristian Widén; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Waste; Marketing; Resource-based view; RBV; Construction Engineering and Management; Byggproduktion;

   Abstract : Value and waste are concepts that are used in improvement projects. In lean the concepts are fairly simple. Reduce the waste and the value has increased. However, value is both multidimensional and differs over time. READ MORE

4. 2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

   Author : Arash Kordestani; James P. Rakowski; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industriell marknadsföring; Industrial Marketing;

   Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

5. 3. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

   Author : Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

   Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE

6. 4. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets

   Author : Susanne Sandberg; Hans Jansson; Bengt Johannisson; Svante Andersson; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; network approach to internationalization; foreign business networks and relationships; internationalization process; foreign market entry; entry take-off node; experiential knowledge; institutional distance; emerging markets; Sweden; China; small and medium-sized enterprises SMEs ; Business administration; Företagsekonomi; Marketing; Marknadsföring;

   Abstract : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. READ MORE

7. 5. Individual Information Adaptation Based on Content Description

   Author : Erik Oskar Wallin; KTH; []
   Keywords : metadata; semantic web; personalization; information adaptation; one-to-one marketing; evaluation; optimization; personification; customization; individualization; internet; content filtering; automation;

   Abstract : Today’s increasing information supply raises the needfor more effective and automated information processing whereindividual information adaptation (personalization) is onepossible solution. Earlier computer systems for personalizationlacked the ability to easily define and measure theeffectiveness of personalization efforts. READ MORE