Search for dissertations about: "software marketing"

Showing result 1 - 5 of 19 swedish dissertations containing the words software marketing.

  2. 1. New Product Newness and Benefits : A Study of Software Products from the Firms’ Perspective

    Author : Sanjay Verma; Esbjörn Segelod; Lennart Bogg; Johan Frishammar; Mälardalens högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Product Newness; New Product Benefits; Computer Software Product; Software Firm; Business and economics; Ekonomi; Industrial Economics and Organization; industriell ekonomi och organisation;

    Abstract : It is widely believed among researchers as well as practitioners that there is a link between new product newness, or innovativeness, and benefits to the firm developing and marketing a product; more innovative products are generally expected to create more profit and growth. However, research findings are conflicting—positive-, negative-, and no-relationship have been reported between product newness and benefits by different researchers. READ MORE

  4. 2. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE

  5. 3. Open Source Vendors’ Business Models

    Author : Thomas Rosenfall; Anna Öhrwall Rönnbäck; Staffan Brege; Mogens Kühn Pedersen; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Open Source Software; Business Models; Open Source Business Models; Open Source Communities; Software Licensing;

    Abstract : It may seem controversial that open-source software (OSS), i.e. software created by voluntary contributions that is available to use, change, and distribute for free, can be utilized for business purposes. Yet, for some firms, commercial OSS software products are the primary source of revenue. READ MORE

  6. 4. Product's newness and benefits to the firm : a qualitative study from the perspective of firms developing and marketing computer software products

    Author : Sanjay Verma; Mälardalens högskola; []
    Keywords : ;

    Abstract : .... READ MORE

  7. 5. Interdisciplinary integration in complex product development : managerial implications of embedding software in manufactured goods

    Author : Niklas Adamsson; Margareta E. B. Norell Bergendahl; Martin Törngren; Annika Zika-Viktorsson; Pär Åhlström; KTH; []
    Keywords : Complex product development; interdisciplinary integration; technology fusion; systems engineering; new product development; TECHNOLOGY; TEKNIKVETENSKAP;

    Abstract : Incorporating electronics and software systems into manufactured goods is becoming very common in manufacturing companies. New technical functions, increased flexibility, and compensation for mechanical design weaknesses are some key drivers of this technological change in our everyday products. READ MORE