Search for dissertations about: "Mustafa Nourallah"
Found 2 swedish dissertations containing the words Mustafa Nourallah.
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1. A mobile bank application loyalty model : The young bank customer perspective
Abstract : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. READ MORE
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2. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors
Abstract : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). READ MORE